Gemify design concept initially was conceived as carboard box for curious minds. In those tests visibility of the gem was an issue, so we pivoted towards tabletop.
Thematic wise, the first idea was a casino theme, tabletop mixer, where you could position your dice with elements and pulling the lever, will bring the resulting gem.
Art deco 1926-1933 coincides with gambling and social extravaganza during the first years before and after the Great Recession. Gemstones were not only valuable for their beauty, but also the steady value in comparison to paper money. As high school students get introduced to chemistry on the “casino” way of doing gemstones, further iterations could make this game-level based, create first gemstones, get dollars and unlock even more gemstones.
At the end we chose a laboratory, simplifying the dynamic for a school-oriented way.